Be honest. What's harder: writing a song, or writing the bio for that song? For most artists, it's the bio. Writing about yourself in the third person feels awkward, unnatural, and frankly, a bit cringe. You sit there staring at a blank Spotify profile thinking, "How do I make myself sound cool without sounding arrogant?"
This is why PR agencies exist. In India, hiring a decent publicist for a single release campaign can easily cost you ₹15,000 to ₹50,000. That's great if you have a label budget, but for most indies, that's your rent money. The good news? You don't need to hire a human to hype you up anymore. AI tools like ChatGPT are the perfect objective third party. They don't feel awkward writing about how great you are. Today, we're going to show you how to become your own publicist for zero rupees.
1. The Dreaded Spotify Bio: From Bullet Points to Narrative
Your Spotify bio is often the first thing a new listener, curator, or A&R rep reads about you. A blank or poorly written bio screams "amateur." But don't just ask AI to "write me a bio." It needs raw ingredients to cook with.
The Strategy: Don't try to write paragraphs. Just list 5-7 key facts about yourself as bullet points. Think about your genre, hometown, biggest achievement so far, musical influences, and your current vibe.
The Prompt to Use:
"Here are some bullet points about my artist project: [Genre: Hindi Lo-fi / Bedroom Pop], [Based in: Mumbai], [Vibe: Melancholic, nostalgic, late-night drives], [Influences: Joji, Prateek Kuhad, A.R. Rahman], [Achievement: My last track got 50k streams on Spotify]. Turn these points into a compelling, professional 150-word artist biography in the third person for my Spotify profile. Make it sound cool and modern, not corporate."
The AI will take those dry facts and weave them into a story that makes you sound established and interesting.
2. The Single Release Press Release
A DM on Instagram isn't enough for music journalists. When you want coverage from blogs like Rolling Stone India, Wild City, or RSJ, you need to send a formal Press Release. It shows you mean business.
The Anatomy of a PR: It needs a Headline, a Dateline, a "Hook" (the story behind the song), a Quote from you, and a clear Call to Action with links.
The Prompt Template:
"Write a professional press release for my new single.
Artist: [Your Artist Name]
Song Title: '[Song Name]'
Release Date: [Date]
Hometown: [Your City, India]
The Vibe/Story: This song is a high-energy indie-rock anthem about the chaos of Mumbai monsoons and trying to find love in the city.
My Quote: 'I wanted to capture that feeling of being soaked but happy, running through the city with someone you just met.'
Call to Action: Listen on Spotify here [Link Placeholder].
Structure it professionally for music blogs."
Within seconds, you'll have a journalist-ready document that looks just like the ones sent by big agencies.
3. The Modern Digital EPK (Electronic Press Kit)
An EPK is your professional resume for bookers, festivals, and labels. It used to be a physical folder; now it's a clean, private webpage (you can build one fast with AI website tools) or a well-organized Google Drive folder.
AI can't design the EPK for you, but it ensures every piece of text inside it is perfect. Here is your checklist of what needs to be in there:
- The Professional Bio: (Use the one you just created in Step 1).
- Press Release for Latest Work: (Use the one from Step 2).
- High-Res Promo Photos: A mix of landscape and portrait shots.
- Music Links: Private Soundcloud or disco.ac links for unreleased music. Never attach MP3 files to emails!
- Tech Rider & Stage Plot: Essential for live bookings. (Use the AI tips from our Music Business Admin guide to draft this).
- Contact Info: Clear email for bookings and press.
4. The "Human Polish" Rule (Crucial Disclaimer)
AI is incredible at structure and professional tone, but it can sometimes sound a bit generic or "soulless."
Never copy-paste an AI bio or press release 100%. Always read through it. Change a few adjectives to words you would actually use. Tweak the phrasing to sound more like your natural voice. Ensure it doesn't exaggerate your achievements. The AI provides the professional skeleton; you have to give it the soul.
5. Budget Breakdown: Indian Context
Let's look at the math.
- Hiring a PR Agency: ₹15,000 - ₹50,000 per release campaign.
- DIY with AI: ₹0 using ChatGPT's free tier.
For a developing artist in India, this is a no-brainer. Save that money for better production, a music video, or targeted ads.
Conclusion
Looking professional is half the battle in the music industry. When a curator or journalist opens a slick press release and sees a well-written bio, they take your music seriously before they even press play. Stop procrastinating on updating that Spotify bio because it feels awkward. Open ChatGPT right now, paste in your bullet points, and get it done in 10 minutes. Let the AI handle the hype text so you can focus on what matters—the music.
(Now that your PR materials are ready, use them to start pitching to Spotify playlists!)
